Never heard of them. According to their website, they were founded by an experienced guitar teacher in Malaysia. The website was first registered in 2010. First youtube videos I can see are about 4 years old. On there site there is no mention of where the instruments are made so I would assume that they are made in China by one of the bigger suppliers. This can result in very good value instruments. Only way to find out for sure is try one. Judging by the list in your signature, you have plenty to compare it against.