It is quite shocking how room acoustics influence how we perceive the sound of a guitar. This is why it is critical that you take your familiar personal guitar with you whenever you go to a shop/dealer to test out guitars. I always play my personal guitar first before moving on to the next guitar, because that gives me a reliable reference point on which to assess the sound of the next guitar. Some dealers have you test a guitar in a highly reflective room, giving the perception that the guitar you are testing is very responsive with monstrous volume. Then you take it home to a familiar environment and compare it with your $100 beater guitar and are amazed how good your beater guitar sounds
. This could be one reason why some guitarist quickly change their impression of an instrument and end up selling it and buying another.
I remember when I first moved into my apartment with hardwood floors. There was zero furniture in the room and I whipped out my guitar and started playing... I was blown away because it sounded as if my guitar had transformed into an eardrum blasting cannon. Once we added couches, a rug, etc. it went back to sounding like its normal self.
"Success grants its rewards to a few, but is the dream of the multitudes.
Excellence is available to all, but is accepted only by a few." - Christopher Parkening