They are fashionable in Germany?
They are fashionable among elderly people in Germany?? Do these comments really relate to the same demographic?I cannot understand why people want tiny hearing aids.
Surely the reason is that most people prefer not to advertise their decrepitude. I am not sure it is like the bluetooth headsets, which - if they really are popular over there - are a fashion thing and definitely do not shout out "I am old and my hearing has gone, please treat me as irrelevant and/or senile".
Well in a sense they are both do to with trying to look glamorous, I suppose - but even if it is true that there are few sellers of hearing aids, in principle the market is open to anyone. By contrast, you will struggle selling diamonds unless you own a diamond mine, which enables the owners of the mines to keep out competitors.It seems to me that the drive towards the tiny hearing aids is essentially the same kind of marketing as the diamond marketing. The hearing aid market and the diamond markets share the facts that they are almost monopolies (extremely few sellers) with products that are in essence commonplace.